Ten years ago, eating clean, organic foods was not only challenging but in few people’s stream of consciousness. Today, more than 45% of Americans actively seek out organic foods to help fuel their bodies. In the same vein, the body care industry in North America has and continues to lag behind other countries in the regulation of ingredients approved for use in body care and cosmetic products. We believe that what we put on our bodies, and the bodies of our children and loved ones, is as important as what we put in our bodies. We are taking a stand to help make families healthier through our organic, pure and clean products. We are happy to share what being USDA and Canadian Organic Certified means, our Product Promise (ingredients that are off limits... always) and what we mean by our effective and unique three step bodycare process 'Nourish' below.